![]() ![]() People were excited about the return of Coca-Cola Classic, and began buying more Coke as a result. See the List: Big-Name Brands That Have Been Around for More Than a Century After Its Setback, Coca-Cola Comes Out on TopĪlthough the “New Coke” debacle could have been a disaster for Coca-Cola, it actually ended up paying off for the brand. ![]() Just three months after launching “New Coke,” Coca-Cola announced that it was relaunching its original soda as “Coca-Cola Classic.” Meanwhile, Coke was backtracking on its decision to switch its formula. The commercial declared that Pepsi was “the choice of a new generation.” Pepsi capitalized on the “New Coke” backlash by releasing a commercial showing a young girl criticizing the brand, then trying a Pepsi and loving it. This pivot backfired - consumers were outraged about the change and demanded the return of the original product. Then in 1985, Coca-Cola made one of its most controversial moves when it launched “New Coke,” boasting a new, sweeter recipe more similar to Pepsi’s. Diet Coke was launched in 1982, and caffeine-free versions of both Coke and Diet Coke were introduced in 1983.Ĭheck Out: Corn Flakes, Mountain Dew and 9 Other Beloved Brands With a Twisted History In order to stay competitive and keep its share of the soda market, Coca-Cola began introducing new products. According to Greising, internal studies at Coca-Cola “confirmed what the Pepsi Challenge was showing, which is that if you just look at the taste of the beverage, consumers preferred Pepsi.”Īlthough Coca-Cola was still the more popular beverage, its marketing share was now declining as Pepsi’s began to rise. “The Pepsi Challenge was not just a marketing gimmick - it was true,” David Greising, author of “I’d Like the World To Buy a Coke,” told the History Channel. See: Biggest Product Flops From 20 Major Companies In 1975, Pepsi launched a marketing campaign that showed that during a blind taste test, more people preferred Pepsi over Coke. ![]() The “Pepsi Challenge” was the unofficial start of the soda rivalry. Then, in 1975, Pepsi took its first direct hit at its rival. Read: The Classic Brands You Love Are In Troubleįor many years, Coke was the more popular drink while the Pepsi-Cola Company struggled financially and went through several reorganizations. ![]()
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